Utilizing User-Generated Content to Build Trust in Your Tourism Brand
If you run a tourism business, you already know that creating unforgettable experiences is the heart of your success. But did you know that when it comes to marketing your business, your customers' voices can be one of your most powerful assets?
Enter user-generated content (UGC)—authentic reviews, captivating photos, and personal stories shared by your guests. When happy customers rave about your business, it builds credibility, boosts engagement, and attracts new visitors—all without requiring a hefty marketing budget.
In this blog, we’ll explore how to encourage and leverage user-generated content to strengthen your brand and make a lasting impact.
Encourage Customer Reviews
Reviews are one of the first things potential customers check before booking a tour or experience. Encouraging satisfied guests to leave reviews on platforms like Google My Business, TripAdvisor, and Yelp can significantly boost your credibility. Make it easy for customers by sending a follow-up email thanking them for their visit and including a direct link to review sites. Engaging with reviews, both positive and negative, in a professional manner demonstrates to potential customers that you value their feedback and are committed to improving their experience.
Leverage Social Media Sharing
Social media is a goldmine for user-generated content. Your guests are likely already sharing their experiences — you just need to encourage and amplify it!
Create a branded hashtag: Encourage visitors to use a unique hashtag, special to your business when posting about their experiences.
Feature guest content: Repost customer photos and videos (with their permission) on your own social channels. This not only boosts engagement but also builds trust among potential customers.
Run contests: Ask guests to share their best vacation photos for a chance to win a prize. This not only generates UGC but also increases your brand’s visibility.
Collect and Share Customer Stories
Nothing connects with future customers more than real experiences from past visitors. Encourage your guests to share their stories and experiences in a more personal way.
Ask for testimonials: Feature customer stories on your website, blog, or social media.
Highlight diverse experiences: Showcase different types of travelers—families, solo adventurers, couples—to appeal to a wider audience.
Use video testimonials: A short clip of a happy customer sharing their experience can be more impactful than a written review.
Use UGC on Your Website & Marketing Materials
Real experiences from past visitors help build trust with potential customers. Featuring testimonials on your website, blog, or social media makes your brand more relatable. Highlighting diverse travelers—families, solo adventurers, and couples—broadens your appeal. Short video testimonials can be especially impactful, bringing authenticity to your marketing.
By making user-generated content a key part of your marketing strategy, you’ll not only build trust but also create a more engaging brand presence.
Ready to take the next step? Visit roamlii.com/tools to discover tools that help manage customer engagement, streamline marketing, and grow your tourism business effortlessly!
