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From Social Post to Sold Out: How to Use Instagram and TikTok to Drive Bookings

From Social Post to Sold Out: How to Use Instagram and TikTok to Drive Bookings

From Social Post to Sold Out: How to Use Instagram and TikTok to Drive BookingsRoamlii
Published on: 08/12/2025

Short-form video is one of the most powerful tools in your marketing toolbox. Platforms like Instagram Reels and TikTok have transformed how people discover and book travel experiences. You don’t need a massive budget or influencer status, just need the right story, a little creativity, and a smartphone. Learn how to turn simple video posts into real bookings—without burning out.

The Business Compass, by Roamlii
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Niche is Nice: How to Own a Unique Travel Category in Your Region

Niche is Nice: How to Own a Unique Travel Category in Your Region

Niche is Nice: How to Own a Unique Travel Category in Your RegionRoamlii
Published on: 08/05/2025

In today’s competitive tourism landscape, standing out isn’t just about offering more—it’s about offering something different. If you're a small tour operator in Canada, carving out a niche can be your most powerful strategy for growth. Learn how catering to a niche market can help grow your business.

The Business Compass, by Roamlii
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The Welcome Guide Reimagined: What Every Guest Should Know (and Love)

The Welcome Guide Reimagined: What Every Guest Should Know (and Love)

The Welcome Guide Reimagined: What Every Guest Should Know (and Love)Roamlii
Published on: 06/10/2025

How do you move beyond the boring binder in the lobby or the crumpled brochure at check-in? Let’s reimagine your welcome guide into something guests will not only read—but love.

The Business Compass, by Roamlii
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Should You Expand? A Decision-Making Framework for Small Tourism Operators

Should You Expand? A Decision-Making Framework for Small Tourism Operators

Should You Expand? A Decision-Making Framework for Small Tourism OperatorsRoamlii
Published on: 06/03/2025

Expansion sounds exciting—more bookings, new locations, bigger teams. But for small tourism operators, expansion can also bring risks, complexity, and growing pains. So how do you know when it’s the right time to grow your business? This guide gives you a practical, decision-making framework to help you evaluate if expansion makes sense, and how to do it wisely.

The Business Compass, by Roamlii
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"Roamlii is headquartered in Saskatoon, Saskatchewan, on Treaty 6 Territory, and the traditional homeland of the Cree, Saulteaux, Dene, Dakota, Lakota, Nakota, and Métis nations. We pay our respects to the First Nations and Métis ancestors of this great land, and reaffirm our relationship with one another."

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