Conor, Founder & CEO:

After working in tourism for years, I recognised a fundamental gap. Tourism Operators—the backbone of the industry—struggled to promote their services, while travellers struggled to discover the activities, events, festivals, and accommodations that often weren’t widely advertised. The system was fragmented, dominated by popularity and financial algorithms, and deeply flawed.

In June 2020, I decided to reimagine what was possible. By September 2021, I committed fully to building Roamlii: a better way forward for tourism.

Roamlii is a digital ecosystem designed to meet the end-to-end needs of small to medium-sized tourism operators. From discovery and promotion, to lead management, to booking and scheduling, we give operators a complete toolkit to thrive in a digital-first economy. Alongside our own technology, we integrate strategically with partners, ensuring our system evolves to meet the holistic needs of the industry.

Unlike extractive platforms that popularise only a few operators and profit from that limited success, Roamlii is built to support the entire industry. Most local operators never make it onto “top ten” lists, and whole segments like events, festivals, and sports are excluded entirely. Roamlii changes that by showcasing all operators and activities, while also providing the back-end tools they need to operate, grow, and thrive.

The result is transformative. For operators, it’s visibility, efficiency, and growth. For travellers, it’s the joy of curiosity and authentic discovery—made accessible through Roamlii’s interactive digital map and integrated bookings. And for communities, it’s the positive economic impact of strengthening a $130B industry.

We’re still early, but our vision is bold: to create the most useful platform for local and micro-tourism, and in doing so, make a lasting impact on tens of thousands of operators across Canada.