Formerly Pathfinder365
All the Tools You Need at a Fraction of the Cost
...from Discovery, to Inquiry, to Booking.
Discovery Tools
Business Overview
With a Roamlii profile, Businesses have the opportunity to include an overview of their organization, which gives Travellers a great snapshot of their Business.
Overviews are also an excellent space to entice Travellers to want to dig deeper and learn more about each member of our Business community. Overviews are found in the Business Profile under the Overview tab.
As we grow Roamlii across Canada we'll be adding thousands of tourism-related businesses, which will further enrich each Traveller's experience with the platform, which will benefit our entire Business community.
Together we'll spin the flywheel.
Promotion on the Map
The map is a fundamental aspect of Roamlii, a key differentiator from any other platform out there, and plays an integral role in making the platform a discovery engine for our Travellers.
Using a map interface allows Travellers to fully deploy their curiosity, explore Business profiles in an organic and authentic way, and discover the things they didn't know existed. And there's a lot to discover in this country.
Experience Inquiry System
The Experience Inquiry system gives businesses the power to showcase all of their fantastic products. This ever-evolving tool showcases the wide range of Experiences that the travel community needs to know about.
And in the near future we'll be adding the Experience Bookings system, where travellers will be able to schedule, book and transact these awesome products and services directly through Roamlii!
Media Highlights
In the vast majority of scenarios, images speak louder than words. And in an extremely visual industry like tourism, travel and hospitality, providing images and videos for customers to peruse is an incredibly powerful promotional tool.
Currently our Business community members can share a small collection of photos about their Business, and later on we'll be expanding this space to allow Businesses to share even more photos, and we'll also be adding videos and Virtual Tours.
Photos can be found in a Business' profile under the Media tab.
Social Media Links
An important aspect of many business' digital presence are the social media platforms that they've curated a presence on over time.
Eventually we believe Roamlii will be able to replace many of the benefits tourism businesses find on social media sites, but for now, we understand we're not quite there yet.
So in the spirit of sharing, our business community members can connect all of their social media links with their Roamlii profile, to give Travellers even more to explore.
Share-it
This is another feature that's both a Traveller Tool and a Business Tool. It's kind of a light and fluffy feature, but again, it's also pretty darn fun and useful.
This tool will live throughout Roamlii, and basically whenever you come across something that you really like, you'll be able to share it with your peeps, like in your social channels. And Businesses will be able to take their custom Business Profile and Experience URLs and share them with their social channels, in their newsletters, or with whomever else they like!
Other shareables we'll branch into will be photos, videos, virtual tours, jobs, announcements, promotions, and events! Like everything else, this will be a feature that will continue to grow and evolve.
Job Board
The Tourism and Hospitality industry is comprised of an extremely diverse and dynamic employment sector, which is constantly cycling and requiring attention.
We want to do our part to enhance how tourism Businesses and tourism job seekers connect with one another, to ensure you're equipped with the right team, at the right times.
Businesses will be able to list the jobs they currently have available and job seekers will be able to filter their searches to zero in on where and what they're looking for. This feature will see a lot of growth over time as well.
Events & Festivals
The Events & Festivals is an incredibly useful feature for our Business Community, and a super interesting space for our travel community. It'll also evolve over time as we enhance its features.
Essentially it'll be a space where Businesses can rotate a wide variety of events and activities, like food festivals, concerts, barn dances, comedy nights, harvest fests, sweats and midnight star gazing tours with charcuterie...the sky is the limit!
Events & Festivals will be listed within each Business' profile, and Travellers will also be able to scan all events and festivals with an aggregation tool.
Search Filters
Search Filters are one of those features that's incredibly important, intrinsically utilitarian and is often taken for granted.
We know it's an essential piece of the ongoing development puzzle though, especially to a marketplace platform like Roamlii. Harnessing the power of data aggregation, Search Filters make a platform exponentially more useful to its users.
We're deploying this feature in layers, building it for specific tools, like Events, Festivals and Experiences within a certain geography and businesses with available jobs.
Then we'll add the ability to search for businesses that are Indigenous owned, that are pet-friendly, for resorts with golf course, onsite spas, or bike rentals, and the list goes on.
This will definitely be a feature that will continue to grow and evolve.
Newsletter Sign-up
It's a basic feature, but as we all know, having the ability to engage directly with our customer base and keep them informed, is incredibly important
So we've added a spot for our Flex Plan Community Members to add new members to their own community through custom newsletter sign-up link.
AdventureSuitcase
We've added a favourites tool! And it's called the AdventureSuitcase. As travellers explore Roamlii, adventuring their way around the map discovering things they love, they can now add them to a virtual suitcase, to revisit at a later date.
This tool will eventually be connected to our notification system too, so when one of your AdventureSuitcase favourites has an update, a new experience, posts an event, etc. you'll be notified!
Lead Management Tools
AI Chat System
Roamlii’s fully integrated AI Chat System, built on the world's most innovative large language model, revolutionizes customer interactions by providing intelligent, human-like responses across multiple communication channels.
This advanced AI system seamlessly integrates with SMS, WhatsApp, email, and social media, ensuring consistent and personalized engagement. It enhances customer service by offering instant support, answering queries, and automating follow-ups.
The AI chat system is designed to understand and respond to customer inquiries accurately, learning from interactions to improve over time. With detailed analytics and reporting, businesses can gain insights into customer behavior and preferences, optimizing their communication strategies and improving overall customer satisfaction.
Customer Data & Sales Manager
Roamlii’s CRM and Sales Pipelines offer comprehensive features to streamline customer relationship management and sales processes. The CRM efficiently manages and segments contacts, integrating multiple communication channels like calls, SMS, WhatsApp, email, and social media for seamless interactions.
Smart tagging and lists enhance organization and targeted outreach. The Sales Pipelines feature provides a visual representation of sales stages, enabling easy tracking and management of leads through the sales funnel. Customizable automation workflows allow automated follow-ups and nurturing campaigns, ensuring consistent communication with leads and clients.
Detailed analytics and reporting tools provide insights into customer behavior and sales performance, facilitating data-driven decision-making to optimize strategies.
Social Media Manager
Roamlii’s Social Media Planner is a powerful tool for managing and optimizing your social media presence. It allows businesses to schedule posts across multiple platforms, ensuring consistent and timely content delivery.
The planner includes features for content creation, enabling users to design engaging posts with ease. Additionally, it provides analytics and reporting tools to track performance, engagement, and reach, helping businesses understand what works best for their audience.
By automating and organizing social media efforts, Roamlii’s Social Media Planner saves time and enhances the effectiveness of social media strategies, driving better engagement and growth for businesses.
Automated Follow-ups
Roamlii’s Marketing Automations provide a comprehensive suite of tools designed to streamline and optimize marketing efforts. This feature allows businesses to create sophisticated, multi-channel campaigns that automate email, SMS, and social media interactions.
Customizable workflows enable targeted follow-ups and personalized messaging, ensuring consistent engagement with leads and clients. The automation system also supports lead nurturing, enhancing the customer journey from initial contact to conversion. With robust analytics and reporting capabilities, businesses can track campaign performance, gain insights into customer behavior, and refine strategies for better results.
Roamlii’s Marketing Automations save time and improve efficiency, driving more effective marketing outcomes.
Landing Pages & Sales Funnels
Roamlii’s Landing Pages and Sales Funnels offer powerful tools for capturing and converting leads. The platform includes an intuitive drag-and-drop builder, enabling users to create high-converting landing pages without technical expertise.
With a variety of customizable templates, businesses can design visually appealing pages that align with their branding. The Sales Funnels feature integrates seamlessly, guiding leads through each stage of the customer journey with tailored messaging and offers.
Additionally, Roamlii provides A/B testing capabilities to optimize page performance and conversion rates. Robust analytics and reporting tools deliver insights into funnel effectiveness, helping businesses refine strategies and maximize their marketing ROI.
Blogging System
Roamlii’s Blogging system is designed to simplify the creation and management of blog content. Users can create and publish blog posts using an intuitive editor that supports rich text formatting, images, videos, and hyperlinks.
The system also includes SEO tools to optimize blog content for search engines, ensuring better visibility. Blogs can be integrated seamlessly into websites or sales funnels, enhancing content marketing strategies.
Additionally, the centralized management of blog posts allows for easy updates and organization, making it a powerful tool for engaging with audiences and driving traffic to your site.
Email Campaigns
Roamlii’s Email Marketing Campaign system is designed to enhance the efficiency and effectiveness of email marketing efforts. This comprehensive tool allows businesses to create, customize, and automate email campaigns with ease.
Users can design visually appealing emails using drag-and-drop editors and a variety of templates. The system supports personalized messaging, ensuring relevant content for each recipient. Automation features enable timely follow-ups and nurture sequences, boosting engagement and conversion rates. Robust analytics and reporting tools provide insights into email performance, including open rates, click-through rates, and conversions.
Roamlii’s Email Campaign System helps businesses optimize their email marketing strategies and achieve better results.
Automated Review Collector
Roamlii’s Reputation Manager offers a robust suite of tools to maintain and enhance your business’s online presence. Key features include automated review requests via email and SMS, ensuring a steady flow of customer feedback.
The system continuously monitors reviews from various platforms like Google My Business and Facebook, providing real-time alerts for new reviews. Advanced sentiment analysis tools offer insights into customer emotions, helping tailor responses effectively.
A comprehensive dashboard aggregates reviews, enabling streamlined management and quick responses. Integration with major platforms ensures seamless tracking and management of your online reputation, fostering better customer satisfaction and loyalty.
Email Templates
Roamlii’s Email Templates system offers significant benefits by storing all email templates in a single, centralized location. This makes it easy for users to select and use these templates directly from the CRM for direct email communications with customers.
By having a repository of templates readily accessible, businesses can ensure consistency in branding and messaging across all communications. These templates can also be seamlessly inserted into marketing automation sequences, streamlining the process of creating personalized and engaging communication.
This efficiency not only saves time but also enhances the effectiveness of email campaigns, leading to improved customer engagement and satisfaction.
Dynamic Tagging
Roamlii’s Dynamic Tagging system enhances contact management by allowing users to create and apply custom tags to contacts based on specific criteria and behaviors.
This feature enables precise segmentation and targeted marketing efforts, ensuring that messages are relevant to each audience segment. Dynamic tags can automatically update based on interactions, such as email opens, clicks, or form submissions, providing real-time insights into customer engagement.
This automation streamlines the organization of contacts and facilitates personalized communication, improving the effectiveness of marketing campaigns and boosting overall customer engagement and satisfaction.
Unified Conversations Manager
Roamlii’s Unified Conversation Manager streamlines all customer interactions across various channels into a single, cohesive interface. This feature integrates communications from SMS, email, calls, WhatsApp, and social media, providing a comprehensive view of each customer’s interaction history.
By centralizing these conversations, businesses can respond more efficiently and maintain context, ensuring a seamless and personalized customer experience. Real-time notifications and tagging help manage and prioritize communications, reducing response times and enhancing customer satisfaction.
Roamlii’s unified conversation manager boosts operational efficiency and improves the quality of customer support and engagement.
Forms & Survey Builder
Roamlii’s Forms and Survey Builders provide powerful tools for gathering and analyzing customer feedback. These builders feature an intuitive drag-and-drop interface, allowing businesses to create custom forms and surveys effortlessly.
Users can design engaging polls, feedback forms, and questionnaires tailored to their needs. The system supports various question types, conditional logic, and custom branding to ensure a seamless user experience. With integrated analytics, businesses can track responses in real-time, gain valuable insights, and make data-driven decisions.
Roamlii’s Forms and Survey Builders streamline the process of collecting customer feedback, enhancing engagement, and improving overall customer satisfaction.
Calendar Scheduling
Roamlii’s Appointment Scheduling system streamlines the appointment booking process, making it easy for businesses to manage meetings efficiently.
This system allows customers to book appointments online through a user-friendly interface, integrating seamlessly with the business’s calendar. Automated reminders via email and SMS reduce no-shows and improve customer satisfaction.
The scheduling tool supports multiple appointment types and availability settings, ensuring flexibility and convenience for both customers and staff. With real-time synchronization, businesses can avoid double bookings and maintain an organized schedule.
Roamlii’s Appointment Scheduling system enhances productivity and provides a seamless experience for managing client interactions. It also seamlessly integrates with other leading calendar systems like Google and Outlook.
Digital Stores & Payments
Roamlii’s integrated Digital Stores & Payments streamlines transactions, making it easy for businesses to manage sales and payments directly within the platform. This feature supports multiple payment gateways, enabling secure and efficient processing of online payments.
Businesses can set up and manage products or services, create invoices, and handle recurring billing. The system also integrates with sales funnels and booking tools, allowing for seamless upsells and cross-sells.
Real-time analytics and reporting provide insights into sales performance and customer purchasing behavior, helping businesses optimize their sales strategies and improve revenue generation.
Courses & Communities
Roamlii’s Courses and Communities feature allows businesses to create and manage online courses and build engaging community spaces. The platform supports the development of comprehensive course modules, complete with multimedia content, quizzes, and certificates of completion.
Communities enable members to interact, share knowledge, and support one another, fostering a sense of belonging and engagement. These features integrate seamlessly with the rest of Roamlii’s tools, allowing for easy tracking of participant progress and engagement.
By offering educational content and community interaction, businesses can enhance customer loyalty, provide added value, and generate new revenue streams through memberships and course fees.
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