You’re Not Lazy - You’re Exhausted
Let’s talk about the invisible mental load of building something. This blog explores how to recognise burnout before it sneaks up and how to build with better fuel.
Starting and building a business is much like exploring uncharted terrain—challenging, unpredictable, and often rewarding in ways you never expected. Through this blog series, I’ll share my experiences as the founder and CEO of Roamlii, navigating the twists and turns of running a startup in the dynamic worlds of tourism and technology.
Here, you’ll find reflections on entrepreneurship, lessons learned (sometimes the hard way), thoughts on the Canadian economy and its impact on small businesses, and a behind-the-scenes look at what it takes to build something from the ground up.
My hope is that these chronicles inspire, inform, and connect with anyone blazing their own trail—whether you’re building a business, championing a cause, or simply looking for insights on resilience and innovation.
The road isn’t always smooth, but it’s always worth the journey.
Let’s get started.

Let’s talk about the invisible mental load of building something. This blog explores how to recognise burnout before it sneaks up and how to build with better fuel.

We’re told every founder needs a mentor or coach. Maybe. But not all guidance is created equal. This blog explores how to separate real insight from overpromised advice, and why the wrong fit can cost more than money.

Not every opportunity deserves your energy. This blog explores how saying “no” to good things creates space for the right things...and keeps your direction clear.

We’ve made communication faster, easier, and more convenient than ever… yet somehow, we’re communicating less effectively than before. This blog explores the quiet erosion of professional courtesy, why following through still matters, and how small acts of respect can leave a lasting impression.
"Everything you ever wanted is on the other side of fear." - George Adair
"Roamlii is headquartered in Saskatoon, Saskatchewan, on Treaty 6 Territory, and the traditional homeland of the Cree, Saulteaux, Dene, Dakota, Lakota, Nakota, and Métis nations. We pay our respects to the First Nations and Métis ancestors of this great land, and reaffirm our relationship with one another."
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