The Unpaved Road:

Chronicles of a Founder

The road isn’t always smooth,

but it’s always worth the journey

Welcome to

The Unpaved Road: Chronicles of a Founder

Starting and building a business is much like exploring uncharted terrain—challenging, unpredictable, and often rewarding in ways you never expected. Through this blog series, I’ll share my experiences as the founder and CEO of Roamlii, navigating the twists and turns of running a startup in the dynamic worlds of tourism and technology.

Here, you’ll find reflections on entrepreneurship, lessons learned (sometimes the hard way), thoughts on the Canadian economy and its impact on small businesses, and a behind-the-scenes look at what it takes to build something from the ground up.

My hope is that these chronicles inspire, inform, and connect with anyone blazing their own trail—whether you’re building a business, championing a cause, or simply looking for insights on resilience and innovation.

The road isn’t always smooth, but it’s always worth the journey.

Let’s get started.

Tech is the New Travel Agent - Why Your Next Trip Might Be AI-Approved

Tech is the New Travel Agent - Why Your Next Trip Might Be AI-Approved

Tech is the New Travel Agent - Why Your Next Trip Might Be AI-ApprovedConor K Phillips
Published on: 08/08/2025

AI is shaking up the travel world, from personalised itineraries to seamless bookings. This blog explores how tech is becoming the go-to travel agent, and why it’s changing the game for travellers and businesses alike.

The Unpaved Road - Chronicles of a Founder
From Small Town Charm to Big City Bucks - How Tourism Does it All

From Small Town Charm to Big City Bucks - How Tourism Does it All

From Small Town Charm to Big City Bucks - How Tourism Does it AllConor K Phillips
Published on: 25/07/2025

Tourism isn’t just a city thing. It’s a powerful, place-based economic engine that supports small towns, sparks growth, and strengthens communities across Canada. This blog explores how tourism connects the dots—and why it deserves more recognition. Because Canada’s economy doesn’t just live in the skyscrapers.

The Unpaved Road - Chronicles of a Founder
The Festival Fade? It’s Not a Bougie Trend, but a Tragedy Unfolding in Real Time

The Festival Fade? It’s Not a Bougie Trend, but a Tragedy Unfolding in Real Time

The Festival Fade? It’s Not a Bougie Trend, but a Tragedy Unfolding in Real Time

Conor K Phillips
Published on: 18/07/2025

Festivals fuel local pride, tourism, and economic momentum—but many are on the brink, and we've lost a few already. This blog dives into what’s really going on behind the scenes, what’s at stake, and why saving our festivals might be one of the most important moves we make.

The Unpaved Road - Chronicles of a Founder
Tourism’s Dirty Little Secret - It’s an Economic Powerhouse

Tourism’s Dirty Little Secret - It’s an Economic Powerhouse

Tourism’s Dirty Little Secret - It’s an Economic PowerhouseConor K Phillips
Published on: 11/07/2025

Tourism isn’t a side hustle for the economy—it’s a core driver. From job creation to cultural preservation, this blog unpacks why it’s time to treat tourism like the powerhouse it truly is.

The Unpaved Road - Chronicles of a Founder

"Roamlii is headquartered in Saskatoon, Saskatchewan, on Treaty 6 Territory, and the traditional homeland of the Cree, Saulteaux, Dene, Dakota, Lakota, Nakota, and Métis nations. We pay our respects to the First Nations and Métis ancestors of this great land, and reaffirm our relationship with one another."

Copyright © 2025 Roamlii Adventures Inc. All Rights Reserved.