8 Creative Social Media Content Ideas for Tourism Businesses

Social media can be a powerful tool for tourism businesses looking to enhance their online presence and engage with potential travellers. And with Canada’s diverse landscapes and vibrant culture, the possibilities for creating captivating content are endless. Keep reading for some creative social media content ideas that can help you engage and inspire your audience. 

Seasonal Experiences in Focus

The beauty of Canada is that it offers all four seasons, each with its own exciting experiences. Highlighting Canada’s stunning seasonal attractions, such as the vibrant fall foliage in Algonquin Park or thrilling winter activities in Banff, is a fantastic way to attract travellers—especially international ones, if that’s your target audience. You can share short videos or carousel images that showcase the best seasonal experiences, inspiring followers to plan their trips around these must-see moments.

Local Spotlight: Hidden Gems

It's great to highlight popular tourist attractions that everyone knows and wants to add to their bucket list, but sharing stories about lesser-known gems in your region can truly captivate those wanderlust-driven travellers who looking for a unique experience. For instance, showcasing a quirky small-town festival or a hidden hiking trail can spark the imagination of your followers. Use hashtags like #HiddenCanada to help your content gain traction and start trending.

Behind-the-Scenes Sneak Peeks

Take your followers on an exclusive behind-the-scenes journey of your business. Give them a glimpse into how tours are planned, introduce them to the passionate team members, or give a sneak peek into the preparation of a local dish. These authentic, candid moments not only humanize your brand but also foster a deeper connection with your audience. Offering this insider perspective allows followers to feel like they’re part of the process, making your business feel more relatable and engaging.

Interactive Polls and Quizzes

A great way to engage with your audience is by creating Instagram Stories or Facebook polls asking users questions like, “What’s your dream Canadian destination?” or quizzes like, “Which Canadian province suits your travel style?” People love sharing their opinions and personal stories, and these easy-to-create features are perfect for boosting engagement while keeping your audience entertained. Even better, occasionally offer incentives such as a small gift card or a 30% off deal, to encourage followers to engage with your posts. You can even ask them to tag a friend they’d love to travel with—this can be an effective way to increase your followers and reach a wider audience.

User-Generated Content Campaigns

Encourage your customers to share their experiences with your business by creating a unique hashtag, such as #ExploreWithUs. Repost their photos or videos, tagging them as a thank-you. Authentic content from real travellers builds trust and inspires others to book with you.

Virtual Tours and Live Streams

Host live virtual tours of iconic attractions, such as a scenic stroll through Old Québec or an exhilarating whale-watching adventure off the coast of Vancouver Island. These immersive experiences not only bring the magic of Canada to those who can’t travel right away but also keep your brand front and center, building excitement and anticipation for future trips. 

Cultural Storytelling

Celebrate Canada’s rich cultural heritage by showcasing the diverse stories that define this nation. Posts stories about the history and traditions of Indigenous communities, highlight the creativity of local artists, or explore the culinary delights that make Canada unique. For example, you can share the fascinating stories behind iconic dishes like poutine, or feature an interview with a talented artisan to offer your audience a deeper, more meaningful connection to the destination..

Eco-Friendly Travel Tips

Sustainable tourism is rapidly gaining momentum, with travellers increasingly seeking destinations that prioritize environmental responsibility. Use your social media platforms to highlight your commitment to sustainable tourism by sharing eco-friendly travel tips and spotlighting your green initiatives. Post about recycling programs, wildlife conservation efforts, or how travellers can minimize their carbon footprint when visiting your region. By championing these practices, you not only appeal to conscious travellers but also contribute to the preservation of the very landscapes and cultures that make your destination special.

So try some of these social media content ideas to actively engage your audience, attract more followers, and ultimately convert your online audience into loyal customers. By offering valuable, entertaining, and interactive content, you’ll foster deeper connections that drive both engagement and bookings.

Ready to grow your online presence? Let Roamlii help you elevate your tourism marketing game! Learn more about our platform and our Suite of Tools, or, even better, Book a Demo with us.  Let us show you how Roamlii can help your business thrive in Canada's competitive tourism industry!