Starting and building a business is much like exploring uncharted terrain—challenging, unpredictable, and often rewarding in ways you never expected. Through this blog series, I’ll share my experiences as the founder and CEO of Roamlii, navigating the twists and turns of running a startup in the dynamic worlds of tourism and technology.
Here, you’ll find reflections on entrepreneurship, lessons learned (sometimes the hard way), thoughts on the Canadian economy and its impact on small businesses, and a behind-the-scenes look at what it takes to build something from the ground up.
My hope is that these chronicles inspire, inform, and connect with anyone blazing their own trail—whether you’re building a business, championing a cause, or simply looking for insights on resilience and innovation.
The road isn’t always smooth, but it’s always worth the journey.
Let’s get started.
Conor K PhillipsWe spend years building the obvious things. Revenue. Property. Systems. Teams. Customer relationships. A brand people recognise. Maybe something valuable enough to eventually sell or hand to the next generation.
Conor K PhillipsWhen demand stretches further into fall and returns earlier in spring, operators have more reason to keep good people longer, bring them back sooner and create positions that extend beyond the traditional summer rush.
Conor K PhillipsMarketing helps people discover you, builds credibility and gives interested buyers somewhere to learn more. Outbound sales lets you decide who you’d genuinely like to do business with and introduce yourself directly.
Conor K PhillipsOne of the things I’ve become increasingly convinced of while building Roamlii is that personalisation has economic consequences.
"May the algorithms be ever in your favour." — CKP
"Roamlii is headquartered in Saskatoon, Saskatchewan, on Treaty 6 Territory, and the traditional homeland of the Cree, Saulteaux, Dene, Dakota, Lakota, Nakota, and Métis nations. We pay our respects to the First Nations and Métis ancestors of this great land, and reaffirm our relationship with one another."
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