Starting and building a business is much like exploring uncharted terrain—challenging, unpredictable, and often rewarding in ways you never expected. Through this blog series, I’ll share my experiences as the founder and CEO of Roamlii, navigating the twists and turns of running a startup in the dynamic worlds of tourism and technology.
Here, you’ll find reflections on entrepreneurship, lessons learned (sometimes the hard way), thoughts on the Canadian economy and its impact on small businesses, and a behind-the-scenes look at what it takes to build something from the ground up.
My hope is that these chronicles inspire, inform, and connect with anyone blazing their own trail—whether you’re building a business, championing a cause, or simply looking for insights on resilience and innovation.
The road isn’t always smooth, but it’s always worth the journey.
Let’s get started.
Conor K PhillipsGrowth should feel good—not like you’re constantly hanging on by a thread. This blog shares real-world lessons on how to expand your business without losing your head (or your heart) along the way. Strategy, mindset, and permission to breathe.
Conor K PhillipsTurning happy guests into your best marketers isn’t magic—it’s method. This blog breaks down how small tourism operators can turn glowing experiences into reviews, referrals, and ROI without feeling salesy or awkward.
Conor K PhillipsThe digital economy isn’t coming—it’s already here. This blog breaks down how modern tourism businesses can boost discoverability, build trust online, and grow through automation, smart strategy, and human-first tech.
Conor K PhillipsHiring isn’t just about skills—it’s about heart. This blog breaks down how to build a high-performing team that believes in your mission, owns their work, and sticks around because they actually give a damn. Smart hiring. Real culture. Big results.
"Roamlii is headquartered in Saskatoon, Saskatchewan, on Treaty 6 Territory, and the traditional homeland of the Cree, Saulteaux, Dene, Dakota, Lakota, Nakota, and Métis nations. We pay our respects to the First Nations and Métis ancestors of this great land, and reaffirm our relationship with one another."
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