Starting and building a business is much like exploring uncharted terrain—challenging, unpredictable, and often rewarding in ways you never expected. Through this blog series, I’ll share my experiences as the founder and CEO of Roamlii, navigating the twists and turns of running a startup in the dynamic worlds of tourism and technology.
Here, you’ll find reflections on entrepreneurship, lessons learned (sometimes the hard way), thoughts on the Canadian economy and its impact on small businesses, and a behind-the-scenes look at what it takes to build something from the ground up.
My hope is that these chronicles inspire, inform, and connect with anyone blazing their own trail—whether you’re building a business, championing a cause, or simply looking for insights on resilience and innovation.
The road isn’t always smooth, but it’s always worth the journey.
Let’s get started.
Conor K PhillipsImpressions, likes, page views…they can be interesting signals, but they don’t show the full picture. This blog explores how tourism businesses and regions can measure success in ways that actually lead to growth.
Conor K PhillipsWe talk a lot about supporting startups. But too often the rules still tip toward entrenched giants. This blog explores how we align public needs with bold new ideas.
Conor K PhillipsNot every tourism challenge is a digital one. This blog breaks down the need for real-world infrastructure, funding, and support before tech tools can make an actual impact.
Conor K PhillipsGreat experiences shouldn’t be buried five clicks deep. This blog explores why visibility is still the biggest barrier in tourism, and what to do about it.
"Everything you ever wanted is on the other side of fear." - George Adair
"Roamlii is headquartered in Saskatoon, Saskatchewan, on Treaty 6 Territory, and the traditional homeland of the Cree, Saulteaux, Dene, Dakota, Lakota, Nakota, and Métis nations. We pay our respects to the First Nations and Métis ancestors of this great land, and reaffirm our relationship with one another."
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