The Good Enough Phase – How to Keep Going Before It’s Great

Uncharted But Worth It: Building Bold Ideas in Scrappy Ways
The Good Enough Phase – How to Keep Going Before It’s Great

Early-stage anything feels messy. This blog dives into how to keep moving when you’re not quite polished, not quite sure, and definitely not finished...but you're building something real anyway.

Let’s talk about the middle, the part no one wants to post about. You’re not at the shiny, “look what we built” finish line, and you’re definitely past the early adrenaline of starting something new. You’re knee-deep in the good enough phase.

And make no mistake, it is good enough. But it sure doesn’t always feel like it.

Because the truth is, building something real means spending a long stretch in that awkward, slightly-chaotic middle zone where things sort of work, sort of don’t, and you’re constantly tweaking, fixing, and wondering if anyone else can tell you’re holding it all together with digital duct tape and a prayer.

I am right there most days.

This is the phase where you’re sending out your product or pitching your service and wincing just a little because you know it’s not the final version. Not even close. But waiting for it to be perfect? That’s how dreams die on Google Docs and beta dashboards.

Here’s the shift that I try to focus on: momentum is louder than polish.

We’ve been conditioned to believe that only finished, branded, filtered, colour-coded perfection is worth sharing. But you know what I’ve noticed? People respond to motion. They respond to effort. They respond to real.

When you show up consistently, even if your landing page isn’t where you want it to be, or your processes are still a bit clunky, people start to trust you. Because you’re doing it. Not talking about doing it. But doing it.

The good enough phase is where momentum lives.

You don’t need to be shiny to be useful. You just need to be responsive, thoughtful, and willing to learn out loud. That’s it.

And here’s the other thing: you’ll look back on this stage and be floored by how far you’ve come. But right now, it’s going to feel like standing in the middle of a house you’re still building while the guests are already arriving.

The biggest trap in this phase? Comparison.

Looking at someone else’s polished marketing, team photos, or “sold out” announcement when you’re trying to get your third subscriber to open an email is a recipe for spiralling. But what you don’t see is their middle. You’re watching someone else’s edited highlight reel while living through your full behind-the-scenes chaos.

Let that go. You’ve got your own runway to build. And if you’re in motion—making decisions, learning from them, and adjusting—you’re ahead of the game.

This is also where identity meets reality.

It’s one thing to say you’re building a business, or a product, or a platform. It’s another to keep showing up on the days when the feedback stings, the progress stalls, and your big vision looks a lot blurrier than it did in your head.

But staying in it? That’s where you prove to yourself that this thing isn’t just a good idea—it’s something you’re actually going to see through.

Now, that doesn’t mean you never pivot. Or pause. Or take a walk when the firehose of feedback starts to fry your nervous system. But don’t mistake discomfort for disqualification. Being in the weeds is part of the job. If it feels gritty and weird and nonlinear, congratulations—you’re doing it right.

Here’s what I remind myself all the time: the people who eventually build something great are the ones who were willing to keep going while it was still just... fine.

They were brave enough to launch with a V1. To test. To ship. To listen. To learn. To change course. And to not crumble the second something didn’t land the way they hoped.

You don’t need viral. You don’t need perfect. You just need to be doing the work. And if you’re reading this while in the messy, in-progress, duct-tape-and-determination stage—know that you’re not behind. You’re right where the magic happens.

You’re in the good enough phase.
And that’s a powerful place to be.

Because what you’re building? It’s real. It’s growing. And one day soon, it’ll be great. But it doesn’t have to be great to matter.

Keep going. You’re already doing more than enough.

Let’s build a world where progress isn’t hidden behind polish—and where good enough is recognised as the brave, beautiful step that it is.
#GetRoaming and let’s create space for ideas in motion—one imperfect launch, one real win, one resilient founder at a time.

Yours in tourism, innovation and startups,

Founder & CEO
Roamlii