Roamlii Blog

Formerly Pathfinder365

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Stay Curious: Insights and Stories About our Glorious Tourism Industry

...from Discovery, to Inquiry, to Booking.

Captain Jean-Luc Picard (Star Trek) Presents - Utilizing User-Generated Content to Build Trust in Your Tourism Brand

By: Roamlii

Published on: 09/12/2024

Greetings. As we venture into the complex landscape of modern marketing, it is imperative to remember that trust, the cornerstone of any successful relationship, remains as vital in business as it is in diplomacy. In the vast expanse of the digital frontier, where information is abundant and skepticism is commonplace, building trust with your audience has never been more critical.

Roamlii Blog

Ferris Bueller (Ferris Bueller’s Day Off) Presents - Crafting Authentic Brand Stories for Your Tourism Business

By: Roamlii

Published on: 09/05/2024

Hey there, my fellow adventurers! Ferris Bueller here. Now, you might be wondering why a guy who spent his most famous day off dodging responsibility is talking to you about building your tourism business. Well, let me tell you something—just like skipping school, running a successful tourism brand is all about creating a story so good, people can’t help but get on board. And trust me, I know a thing or two about telling a good story.

Roamlii Blog

Walter White (Breaking Bad) Presents - Leveraging Social Media to Boost Seasonal Tourism Traffic

By: Roamlii

Published on: 08/29/2024

Tourism is a business. And like any business, success isn't just about what you offer—it's about how you control the narrative, how you manipulate the variables. Social media is one of those variables. It’s not just a tool; it’s a weapon. And if you use it correctly, it can be your most powerful ally in driving seasonal tourism traffic, whether in the heat of peak season or the cold lull of off-peak months.

Roamlii Blog

Dutch (Predator) Presents - Public Parks and Physical Activity: A Soldier’s Perspective

By: Roamlii

Published on: 08/22/2024

Listen up. This isn’t a discussion about leisurely strolls or picnics in the sun. This is about survival. Strength. Endurance. The battle between you and your limitations. Public parks aren’t just green spaces—they’re training grounds. They’re where you test your mettle. Where you push your body to its breaking point and come out stronger on the other side.

Roamlii Blog

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"Roamlii is headquartered in Saskatoon, Saskatchewan, on Treaty 6 Territory, and the traditional homeland of the Cree, Saulteaux, Dene, Dakota, Lakota, Nakota, and Métis nations. We pay our respects to the First Nations and Métis ancestors of this great land, and reaffirm our relationship with one another."

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