Who We Are

About US

Roamlii is a digital command center designed to support the end-to-end needs of small to medium-sized Canadian tourism businesses. From discovery and promotion to lead and inquiry management, as well as booking and scheduling, we streamline every aspect of your operations.

As we continuously enhance our technology and leverage strategic integrations, our commitment remains focused on the holistic support and growth of the Canadian tourism industry.

We are proud to be the first and only software company to offer a powerful operational command center tailored for tourism businesses, aiming to become the most valuable platform for local and micro-tourism.

OUR STORY

At Roamlii, we identified a significant gap in the tourism industry: existing platforms often overlook small businesses in favour of popular experiences. This inspired us to champion these enterprises and foster inclusivity in Canada’s diverse tourism landscape. Travellers often miss the exceptional, lesser-known experiences due to financially-driven algorithms, and we aimed to change that by ensuring these destinations receive the representation they deserve.

Roamlii was initially founded under the name Pathfinder365, which served as a great starting point. But as we grew and evolved, we felt that the name was no longer hitting the right tone, and so we rebranded to Roamlii; an inspiring, fun, techy name that rouses a vibe of roaming and adventure. Roamlii was founded to fill the void left by traditional tourism platforms, and to connect and harmonize the efforts of DMOs. Our goal is to create a vibrant, comprehensive ecosystem for Canadian tourism. By leveraging an interactive map, a dynamic suite of value-centric tools, and an ethical algorithm environment, Roamlii is set to become the leading digital aggregator for local and micro-tourism.

With our unwavering focus on empowering every tourism business, we aim to put the power of curiosity and discovery back into the hands of travellers. We believe that by supporting small businesses, we can positively impact tens of thousands of these SMEs across Canada, and make a substantial contribution to this $96 billion industry. Roamlii isn’t just a platform, it’s a movement toward a more inclusive and equitable tourism experience for all.

We're driven by a mission to revolutionize the current landscape of tourism platforms, advocating for fairness and a more comprehensive view of available travel experiences!

Inspired by a vision to give the power of curiosity and discovery back in the hands of travellers and positively affect tens of thousands of small businesses across Canada, nurture new entrants, cultivate the expansion of inter-provincial and international travel, and make a positive economic impact on the 96-billion-dollar Canadian tourism industry.


Values that form the foundation of who we are:

  • A culture of purpose and inspiration.

  • A workplace where people look forward to Monday.

  • A culture where autonomy, ideas, curiosity and creativity are nurtured and encouraged.

  • The status-quo is to disrupt the status-quo.

  • Innovation is the theme of the day, every day.

  • A culture of radical candor.

  • Leadership guided by empathy.

  • We give a $hit!

Meet the Team that Delivers

Behind every successful business is a dedicated team of professionals. Our talented and diverse experts are united by a single mission: your success!

Get to know the faces behind the magic, each bringing their own unique skills and a passion for excellence.

A creative problem solver, passionate entrepreneur, and long-time fan of Sir Richard Branson, Conor is the founder of Roamlii! After years in the tourism industry, Conor recognized the need for better ways to promote small businesses and help travellers discover hidden gems, which inspired her to create Roamlii—reimagining what’s possible in tourism.

When she’s not building businesses like Roamlii and Fuel2Go Vending, she enjoys kayaking, biking, petting dogs, and practicing Muay Thai Kickboxing. A lifelong horse lover, she has been riding since the age of 7!

Founder & CEO

Neil’s roots are in the forests and coastlines of Vancouver Island, where his passion for adventure and exploration was kindled.

After getting his taste of Montréal’s joie de vivre during his engineering degree, the majestic Rockies then collected his footsteps—and ski tracks!

Both a thinker and explorer, Neil's expertise in authentically connecting with people and solving challenges is helping him support travellers and businesses to embrace their next adventure.

Sales Lead

With over 20 years of experience, Madiha is our Marketing Ninja, wielding her superpower of crafting compelling content and design that resonates with a diverse audience. She’s a master at creating SEO-friendly material for websites and social media, effortlessly connecting with readers!

A world traveller, Marvel enthusiast, and history buff, when she’s not creating impactful content, you can find her planning her next big idea or hunting for hidden gems around the globe, to add to her ever-growing bucket list of adventures!

Digital Growth & Marketing Lead

Jethro has a Master’s degree in Computer Science and boasts over 6 years of experience in crafting full-stack web applications. And he keeps himself ahead of the curve by diving into the exciting world of AI research. Jethro is adept at turning challenges into effective solutions, has a brilliant capacity for critical thinking, and an unparalleled ability to solve problems.

And when he isn't busy coding or debugging, you'll find him on the soccer field, chasing goals—both on and off the pitch!

Technology Lead

Raphael is a self-taught coding wizard with a passion for all things software! Driven by a blooming curiosity for cybersecurity, online privacy, and low-level programming, and a commitment to continuous growth, he is currently enrolled in computer science courses at the University of Saskatchewan.

When he’s not crafting magic at Roamlii or cramming for classes, you’ll find him at hackathons, CTFs, and developer meetups, ready to tackle new challenges.

Product Engineer

Jennifer is our software magician with a degree in Software Engineering and over 5 years of wizardry in the tech realm! While embarking on her own startup adventure, she joined forces with Conor and Roamlii right from the start.

Currently, she’s leveling up her skills at SAIT, and in her

spare time, she enjoys crocheting, conquering virtual worlds in video games, and indulging her adorable cat, Wrex, with all the spoiling he can handle!

Product Engineer

Empower your business with the transformative efficiency of AI and intelligent automation!

"Roamlii is headquartered in Saskatoon, Saskatchewan, on Treaty 6 Territory, and the traditional homeland of the Cree, Saulteaux, Dene, Dakota, Lakota, Nakota, and Métis nations. We pay our respects to the First Nations and Métis ancestors of this great land, and reaffirm our relationship with one another."

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