At Roamlii, we identified a significant gap in the tourism industry: existing platforms often overlook small businesses in favour of popular experiences. This inspired us to champion these enterprises and foster inclusivity in Canada’s diverse tourism landscape. Travellers often miss the exceptional, lesser-known experiences due to financially-driven algorithms, and we aimed to change that by ensuring these destinations receive the representation they deserve.

Roamlii was initially founded under the name Pathfinder365, which served as a great starting point. But as we grew and evolved, we felt that the name was no longer hitting the right tone, and so we rebranded to Roamlii; an inspiring, fun, techy name that rouses a vibe of roaming and adventure. Roamlii was founded to fill the void left by traditional tourism platforms, and to connect and harmonize the efforts of DMOs. Our goal is to create a vibrant, comprehensive ecosystem for Canadian tourism. By leveraging an interactive map, a dynamic suite of value-centric tools, and an ethical algorithm environment, Roamlii is set to become the leading digital aggregator for local and micro-tourism.

With our unwavering focus on empowering every tourism business, we aim to put the power of curiosity and discovery back into the hands of travellers. We believe that by supporting small businesses, we can positively impact tens of thousands of these SMEs across Canada, and make a substantial contribution to this $96 billion industry. Roamlii isn’t just a platform, it’s a movement toward a more inclusive and equitable tourism experience for all.